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The emerging global connectivity from Web 2.0 means online outreach has become integral to the success of any nonprofit organizations. The idea of relatively low financial expenditure on such high-performing campaigns are also becoming more attractive. This means embracing social media for the nonprofit sector is now more crucial than ever. No matter the size of your nonprofit or how much funding your organization receives, powerful online outreach that is executed correctly through social media outlets can yield tremendous benefits that out weight the cost (remember President Obama’s campaign?). While most of these campaigns can be financially feasible or free, what will be required instead are efforts, consistency, and an understanding of your audience as well as social technology.
To help your nonprofit stay ahead in the world of Web 2.0, collected below is a round-up of three amazing posts that will provide your organization with valuable insight on how to tap into social media and maximize the results from an online outreach on a budget.
Social Media for Nonprofits
Social Media Director Justine Yu from Journalist of Human Rights describes how her organization ran successful outreach campaigns by utilizing various social media networks. Some of the notable headlines include..
“Find where your supporters are hanging out and hang out with them”,
“Stay true to your mission and breathe it in all your online endeavors”
6 Benefits of Using Twitter for Nonprofit
Pamela Grow discusses why Twitter shouldn’t be avoided as part of nonprofit’s communication strategy. Here’s some of the highlights..
“Because if we don’t use Twitter, we cut ourselves off from the following benefits:
1. To listen to what our community says about the issues we purport to be experts in
2. To promote our work within and connect to a wider audience.
3. To monitor a variety of topics that we are interested in, simultaneously.
4. To let people share our work with their networks and beyond…..”
How to Engage Your Blog’s Community
The blogsphere is one major avenue of potential audience that nonprofits can tap into, free of monetary charge. John Haydon gives some great tips on how to engage casual readers…
“It Doesn’t End with the Comments -
One of the most immediate ways for any blogger to engage his or her community is via the comments section. After all, this is where you should be spending the majority of your blogging time…”
